<p><span style="color: rgb(102, 102, 102)">With all of the information available on the internet, it’s very tempting to think you can sell your home yourself and save yourself a little money on commission. In this buyer’s market, that can be a very costly mistake. Here are 6 Reasons You Need a Listing Agent.</span></p><p></p><h3 id="d4c26185-0394-46ea-b4cf-d3f7c496fe7f" data-toc-id="d4c26185-0394-46ea-b4cf-d3f7c496fe7f"><strong>1.Pricing it Right the First Time.</strong></h3><p>It is very important to price your home correctly the first time. The longer a home is on the market, the more difficult it is to sell. You know how it works – once an apartment has been on the market for a while or has had some price reductions, buyers tend to ask what is wrong with the home. You don’t want to price it too high, that limits the exposure. A good listing agent will provide you with a clear Comparative Market Analysis (CMA.) A CMA will help you and your agent know what your home could sell for right now. When you use recent closed sales to determine your price, you are really using the market as it was 2-5 months earlier, when it was listed and went into contract. The NYC market moves much more quickly than that. You need to know what is currently going under contract. A good listing agent will be able to tell you what your home could sell for right now, not what it could have sold for months ago.</p><h3 id="6756ded8-8bac-4cac-81ca-e5a4b948c41f" data-toc-id="6756ded8-8bac-4cac-81ca-e5a4b948c41f"><strong>2.Aggressive Marketing.</strong></h3><p>To sell in this dynamic yet sluggish NYC real estate market, your home needs to get in front of as many potential buyers as possible as quickly as possible. After helping you present your home in the best possible light with professional photography and videography, a good listing agent will have a multi-faceted marketing plan, including traditional online and print advertising along with <strong>targeted</strong> social media campaigns, Open Houses, and individualized daily prospecting for buyers.</p><h3 id="5250056d-f844-425f-b397-1d3775eb780a" data-toc-id="5250056d-f844-425f-b397-1d3775eb780a"><strong>3.Time Management.</strong></h3><p>You have a life to live. Your listing agent will handle all inquiries, and schedule and attend all showings at your convenience with only qualified buyers. No wasting your time on calls or showings with people who aren’t serious.</p><h3 id="9a45fd64-47ba-48a6-abab-4b231b763be2" data-toc-id="9a45fd64-47ba-48a6-abab-4b231b763be2"><strong>4.Choosing the Best Offer and Negotiations.</strong></h3><p>Sometimes the highest price isn’t necessarily the best offer. Have they added contingencies? If the deal falls through right at the end, you will have wasted a lot of time and money and possibly missed out on a real buyer. Your listing agent can explain the pros and cons of each offer and lead negotiations to make sure you get the best possible terms.</p><h3 id="7a713b0a-3810-4708-8408-bd36b4b21de3" data-toc-id="7a713b0a-3810-4708-8408-bd36b4b21de3"><strong>5.Knowledge of Timeline, Legal Requirements, and Board Approval Process.</strong></h3><p>The New York City real estate market is like no other. There are a lot of legal requirements and it can be easy to miss a deadline, like the mortgage rate lock in date, that can blow the deal. When selling a co-op, you also need to make sure the buyer is well prepared to meet the board and get approval. Your listing agent should prep your buyer, even role playing the interview, to make sure it all goes smoothly.</p><h3 id="0255ebe8-cabd-4b7b-8eb1-bb5200ac8a5a" data-toc-id="0255ebe8-cabd-4b7b-8eb1-bb5200ac8a5a"><strong>6.Net More $$$$!</strong></h3><p>People who sell their homes themselves sell for an average of <strong>16% LESS </strong>than homes listed with an agent. That means that people who list their homes with agents <strong>make more money</strong> than those who list themselves. Listing agents also absorb most of the marketing expenses, which helps your bottom line further.</p><h3 id="7c0b43f5-6649-465a-8dae-525bcf39093d" data-toc-id="7c0b43f5-6649-465a-8dae-525bcf39093d"><strong>Thinking of selling? Have any questions?&nbsp; Schedule a time&nbsp;to talk about your options.</strong></h3><p><strong>&nbsp;</strong></p>

With all of the information available on the internet, it’s very tempting to think you can sell your home yourself and

6 Reasons You Need a Listing Agent

4.Choosing the Best Offer and Negotiations.

5.Knowledge of Timeline, Legal Requirements, and Board Approval Process.

Thinking of selling? Have any questions?  Schedule a time to talk about your options.

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6 Reasons You Need a Listing Agent

6 Reasons You Need a Listing Agent

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